Lisa Burwell is the founder and CEO of Cornerstone Marketing & Advertising, Inc., specializing in niche brand marketing since 1994. Headquartered in Grayton Beach, Florida, the parent company incorporates The Idea Boutique® branding agency/creative studio and the national luxury lifestyle magazine VIE® (est. 2008). A Boston native who has lived in Northwest Florida for 29 years, Burwell has created and led her businesses and their growth, along with that of her clients, despite enormous economic obstacles and ever-changing business climates. Her tenacity and the quality of her agency’s work have garnered a reputation for excellence and success from the local to national level. Opening a satellite office in Galway, Ireland, from 2014 to 2019 yielded The Idea Boutique publishing another lifestyle/travel magazine entitled Connemara Life and was a strategic pivot in Burwell’s model for growing her business nationally and globally.
She has also been engaged as a motivational speaker on many occasions and recently launched a popular podcast, VIE Speaks: Conversations with Heart & Soul, which serves as a multi-tiered marketing layer for the VIE magazine brand. As founder and editor-in-chief of VIE, Burwell recently achieved the milestone of publishing 100 issues of the award-winning monthly title that continues to gain regional and national attention.
In addition to its in-house publications, VIE and Connemara Life, The Idea Boutique has published numerous in-room magazines for Gulf Coast area hospitality clients, including Sandestin Living, Portofino Life, Treasures, Goin’ to the Beach, and Where I’d Rather Be. Burwell also launched the vanity book publishing division of The Idea Boutique in 2009 with its first coffee-table book, Cast Your Bread Upon the Waters, commissioned by renowned chef and Southern lifestyle expert Patricia “Sister Schubert” Barnes. The publisher’s other book titles include Facade (2010), Everything I Never Learned in School: A Guide to Success (2017), and HOME—Inspirations for Home and Life by VIE (2020). In addition, numerous projects are underway for the publisher in 2022, including COOK by VIE, The Seaside Style, a legacy architecture book for A Boheme Design, and more.
Being a seasoned creative influencer with nearly 40 years of experience in marketing and publishing has positioned this maven to define her own boundaries. A career pedigree including Hill Holiday, The Flatley Company, television and radio stations in the Northeast, The Peabody Hotel Group, and the Town of Seaside, Florida, proved to be a solid foundation for establishing her own brand. Burwell has a Bachelor of Science degree in Speech and Communications from Suffolk University.