Veronica Rivas Plaza has a background in architecture, urban design, placemaking, and sustainability with over 8 years of experience. She advocates for creating more walkable and bicycle friendly communities to improve the quality of life for everyone. She currently works at Street Plans and is focused on the design, plan, and execution of multiple tactical urbanism projects. Some of these include the streetscape improvement plan for the Meatpacking District in New York City and the placemaking efforts to activate open spaces at Lincoln Heights and Richardson Dwellings Housing Projects in Washington, DC.

In 2022, Rivas Plaza was featured as a panelist and the Transportation Alternatives Vision Zero Cities situating the 15-minute city. She also joined the Forefront Fellowship at the Urban Design Forum (UDF), where she serves on the Forefront Fund Advisory Committee.